In our fast-paced, high-tech world of Internet marketing, there are several techniques from which you can select that will benefit your business by increasing your reach, increasing your online presence and bolstering the sales. And while there is a large debate about which strategy is best, there is certainly no denying that attraction marketing became one of the biggest and most successful online marketing strategies to date, by and large. But what makes this a little bit confusing is the fact that attraction marketing in and of itself is a little confusing to define. That is because so many people have different interpretations of attraction marketing, mostly because of its versatility.
Attraction marketing may be tailored to just about any business and business model you can imagine, adapting its core values to help and corporations attain their marketing goals. From multi-level marketing strategies (MLM) to inbound marketing campaigns, attraction marketing is placed so differently because it is used so differently. Still, there are many basic tenets of attraction marketing we can use to help define its essence, or else pin down its exactness.
The Many Faces of Attraction Marketing
For starters, it should be noted that attraction marketing is very little new concept. Overall, the basis of attraction marketing would be to reach new customers and leads over the demonstration of value through affiliates and spokesmen. Perhaps the most classic-and successful-examples of attraction marketing has to be company hiring a celebrity to endorse their service or product. To this day, this online marketing strategy is still used, though mostly in print and television.
But with the integration of online marketing strategies, companies have refined their techniques thereby, redefined attraction marketing. Whilst the message of value continues to be at the underlying core from the strategy, it is now carried out a manner that is much more cost-effective, utilizing the viral capabilities from the internet instead. In a nutshell, the social part of the internet has taken the cost-and the celebrity-out of attraction marketing and replaced them webpages and sales representatives.
Inbound Marketing versus Outbound Marketing-The New Attraction Marketing
Still, the best goal of attracting leads to your business or website rather than going out and actively recruiting them may be the main focus of contemporary day attraction making money online. For example, rather than cold-calling customers or sending out individual emails (or perhaps email blasts), it is far more prevalent to generate content that attracts brings about your site. This can be accomplished in different number of ways.
For example, online marketing is a great way to leverage the job of others to enhance traffic to your site. Essentially, you provide your affiliate partners with personalized links to your website and when they drive traffic towards your site that produces a conversion, you pay them a commission. The affiliate partners will then go create their very own sites, content and social websites pages which increase not merely your perceived value, but additionally your reach. In a nutshell, your attraction rating is easily extended by extension of one’s affiliate sites.
Overall, the point here is that your marketing dollar is going to be better served by inbound marketing than outbound marketing. Given that internet searches mainly bring in your targeted audience (due to search engine algorithms that promote relevancy over bulk traffic), it’s generally accepted that investing in attraction marketing will probably spend your marketing dollar on the targeted audience, instead of say a print ad which will reach more people, however, not necessarily more potential leads which might be high-conversion customers.
Becoming a Thought Leader and Authority Decide your Industry
Permanently of attraction marketing is establishing yourself being an industry leader in your particular niche. Yet again, there are many ways to do this, but some of the most popular are blogging and social networking sites. Both are equally effective when utilized correctly, but for some businesses, blogging fits much better than social media-and vice versa-for establishing authority. Eventually, it really comes down to tailoring your message across multiple mediums to really get your brand across in the manner that you want it to.
With blogging, there are several goals, all of which are served by simply creating keyword-centric blogs that provide value, interesting and fresh viewpoints, and are consistently churned out. When this happens:
You rank higher in search engine result pages (SERPs) due to increased keyword reach and fresh, relevant content. This implies more incoming traffic far better perceived value as a consequence of ranking position about the SERPs.
Your content features a higher chance of going viral because of value and viewpoint, thus further upping your reach and attraction fact.
With social media marketing, your attraction factor is spread through organic and paid reach, giving you a better chance to not only recruit customers, but also establish stronger bonds together with your current ones. Social media is all about interaction and engagement, because both versions serve to give you a possiblity to get your value-based message on the market to your potential leads and current customers. That is integral to attraction marketing. Plus, whenever you engage your fans, followers, etc., additionally you show up on their friends and family’s social networking sites, further increasing your reach. Because they’re closely related to your target market, there’s a good chance they are part of your market as well.
How to Get Started
As you can see, it’s hard to target the exact definition and using attraction marketing since it is so fluid and wide-ranging a perception. No matter what your business is, what your ultimate goal is or what your overall online marketing strategy is, attraction marketing can your style in, helping you to boost sales and get all of your current and future goals.